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21948862
Predictably Irrational: The Hidden Forces That Shape Our Decisions, (Hardcover)
85% of respondents would recommend this to a friend
Item #:
21948862
DJF 5833
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In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.
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What Stands Out
Expert Insights
This hardcover offers profound insights into human behavior and decision-making, drawn from rigorous research by a renowned behavioral economist, making complex concepts easily understandable for everyone.
Engaging Read
With captivating storytelling, the book transforms intricate theories into relatable scenarios, ensuring readers find both enjoyment and enlightenment in understanding the irrational forces at play in their daily choices.
Practical Application
Readers can apply the book's principles to improve personal and professional decision-making, empowering them to recognize hidden biases and enhance their understanding of consumer behavior in their environments.
Product Details
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | May, 2009 |
| Pages | 400 |
| Reading level | General |
| Subgenre | Consumer Behavior |
| Series title | No Series |
| Number in series | 9 |
| Edition | revised, expanded Edition |
| Publisher | HarperCollins |
| Original languages | English |
| Language | English |
| Awards won | Axiom Business Book Awards (Business/Economics) (2009) (Commended) |
| Is collectible | N |
| Illustrator | Minalima Ltd. |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.38 x 1.35 x 9.24 Inches (16.2 x 3.4 x 23.5 cm) |
| Assembled product weight | 1.25 lb (570 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Behavioral Economics Students
Ideal for students exploring behavioral economics concepts and understanding decision-making through psychological principles.
-
Business Professionals
Beneficial for professionals seeking to implement insights into consumer behavior and improve marketing strategies.
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Curious Readers
Great for general readers interested in psychology, decision making, and the irrational factors influencing everyday choices.
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Scientific Rigor Seekers
Not suitable for those looking for strictly empirical research; it blends anecdotes with some empirical studies.
Product Description
Predictably Irrational: The Hidden Forces That Shape Our Decisions, (Hardcover)
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Dr Dan Ariely All Books Editorial Review
Predictably Irrational: The Hidden Forces That Shape Our Decisions, (Hardcover) explains the psychological aspects influencing consumer behavior. This non-fiction book, published by HarperCollins in May 2009, is an intriguing exploration into the irrationalities of human decision-making, making it an essential read for those interested in business and economics. With 400 pages of insightful content, its revised and expanded edition delves into various factors affecting choices, highlighting the authors' engaging writing style. Readers appreciate the thorough research and practical examples provided, making complex theories accessible and applicable in real life.
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Pros
- Engaging and insightful narrative style
- Thorough research on consumer behavior
- Practical applications for everyday decisions
- Well-structured with clear examples
- Accolades for its contributions to economics
Cons
- Limited illustrations throughout the text
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Features & Benefits
- Bestseller book by behavioral psychologist Dan Ariely
- Challenges the assumption of making rational decisions
- Revised and expanded edition provides valuable insights
- Explains systematic and predictable irrational behaviors
- Thought-provoking and highly entertaining
- Inspired a hit NBC show The Irrational
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